SONY GLOBAL PROMOTIONS
3D Global Campaign
A series of branding campaigns to unify promotional gaming events for PlayStation®.
Concept
Three creative territories (Next Level , Planets of Discovery and Deal Mania) bring Sony’s global deal campaigns together under one bold,
recognisable visual language. Each route is designed to flex across markets and moments, creating a consistent promotional identity wherever a deal lands.
Rather than relying on the usual calendar of Halloween, Christmas and other seasonal peaks, these territories give Sony ownable
campaign moments throughout the year, keeping deals feeling fresh, distinctive and unmistakably Sony.
NEXT LEVEL
An approach built around modular structures, evolving pathways and connected PlayStation® Shapes. The route reflects ideas of building your gaming library, mixing and matching components, and endless variation, creating a visual language that feels playful, scalable and adaptable.
planets of discovery
A playful world-building approach where PlayStation® Shapes evolve into planets, environments and ecosystems. Inspired by discovery and exploration. The route creates distinct worlds with their own materials, atmospheres and visual personalities, giving the campaign a stronger sense of fun and adventure.
DEAL MANIA
Deal Mania embraces playful chaos, bold energy and expressive movement to create a promotion that feels fast, dynamic and impossible to ignore. Bright colours, collectible forms and layered graphic elements combine to create a world that feels fun, spontaneous and full of momentum.
