PLAYSTATION PLUS

Global Rebrand for Sony Playstation Plus

Using the PS Plus logo we created a series of 3D idents, transitions and store page animations.

Concept

The core motion concept behind this project was the idea of player's reactivity to the gaming experience. Experiences within a game are constantly in a flux of fluid but changing states. We wanted to reflect this with mesmeric gliding motions interjected by snappy camera movements. Elevation and progression was another theme that ties itself into the ever expanding and contracting ripple shape.

PLAYSTATION PLUS

GLOBAL REBRAND FOR 
SONY PLAYSTATION PLUS

Using the PS Plus logo we created a series of 3D idents, transitions and store page animations.

Concept

The core motion concept behind this project was the idea of player's reactivity to the gaming experience. Experiences within a game are constantly in a flux of fluid but changing states. We wanted to reflect this with mesmeric gliding motions interjected by snappy camera movements. Elevation and progression was another theme that ties itself into the ever expanding and contracting ripple shape.