NEW BALANCE

TV Short & Social

A TV short for NB Running that encompasses lifestyle, exercise and motivation.

Concept

The core concept of this project was city lifestyle and the injection of pace and motivation that NB Running adds. The aesthetic includes, clean concrete and fresh blues that hint towards city life, crisp running air and clarity of mind. The main technique we used was to render each seq at 120 fps and speed ramp to create dynamic cuts that kept the pace high tempo. The landscape also changes around the shoe as we wanted to show that you have to stay adaptable and on your toes in a city environment.

NEW BALANCE

TV Short & Social

A TV short for NB Running that encompasses
 lifestyle, exercise and motivation.

Concept

The core concept of this project was city lifestyle and the injection of pace and motivation that NB Running adds. The aesthetic includes, clean concrete and fresh blues that hint towards city life, crisp running air and clarity of mind. The main technique we used was to render each seq at 120 fps and speed ramp to create dynamic cuts that kept the pace high tempo. The landscape also changes around the shoe as we wanted to show that you have to stay adaptable and on your toes in a city environment.